Music To Your Beers

A big thanks to Melinda Simpson for providing the information & link to the following very interesting and cool article:

It's a coincidence that the founder of Beck's Brewery started concocting beers in the 1870s right around the time that Thomas Edison was first tinkering with recorded music technology, but the world's first playable beer bottle isn't a coincidence at all. Matt Tizard of Shine, an Auckland-based advertising agency hired by Beck's New Zealand, noticed the similarity in form between the humble glass beer bottle and the cylinders used to play music on early phonographs. Thus, the Edison bottle was born.

The production team faced no shortage of challenges in translating technology usually used to record vinyl records onto the surface of a glass cylinder, from sourcing the machinery necessary to cut the grooves to compensating for noise produced by that machinery. After multiple prototypes, the engineers at Gyro Constructivists managed to produce a structurally sound bottle that can not only contain 12 oz. of beer, but can also play three minutes' worth of music at vinyl quality : "Here She Comes," the latest single from local band Ghost Wave. Whether or not the band makes it big, being the first band to record on beer bottle is a distinct honor in itself.